Study on the Pricing Discrimination Strategy of On-line Information Products

摘要：

as the development of information and technology of the computer, on-line information products gradually become an important part of consumer market Given the large number characteristics of on-line information products, the traditional pricing strategy is not entirely applicable. Based on the characteristics of on-line information products, this thesis analyzes factors of affecting them in order to put forward the suitable pricing strategy for on-line information products.

关键词： on-line information products pricing strategy price discrimination

作者: MENG Jing-jing WEN Li LIU Yang HUANG Wei-nan Yang Xu

作者单位: School of Economics and Management Beijing Jiao tong University Beijing,China

会议类型: 国际会议

会议名称: 2011 3rd International Conference on Computer and Network Technology(ICCNT 2011)(2011第三届IEEE计算机与网络技术国际会议)

会议地点: 太原

会议语种:英文

页码: 553-555

在线出版日期: 2011-02-26（万方平台首次上网日期，不代表论文的发表时间）