Direct Mail Advertisement Decision Support System Based on Rough Set
Nowadays advertisement decision support system has been widely used in many corporations to help people make scientific, reasonable advertisement planning and marketing work. Direct Mail (DM) is a popular advertisement means, however there lacks DM advertisement fee model in those advertisement decision support system. Thus it is necessary for bookshop to build a DM advertisement fee model that can help its manager make the decision on the optimized advertisement fee and obtain maximized profit of the bookshop. To solve the above problem, a brief analysis and three hypotheses on advertisement fee model of DM are given firstly, then the aforementioned fee model is modeled and relational solution is proposed, and the DM advertisement decision support system is strengthened by using Rough Set theory. Finally conclusion and further research issues are presented.
direct mail decision support system advertisement fee model rough set
Song Zhang Li Ma
School of Computer Science,Sichuan Normal University,Chengdu,Sichuan,China Department of Computer Science,Sichuan Post and Telecommunication College,Chengdu,Sichuan,China
国际会议
太原
英文
87-90
2011-02-26（万方平台首次上网日期，不代表论文的发表时间）