A Collaborative Filtering Recommendation Algorithm Based on Item Category
In order to help customers find products more conveniently to purchase,E-commerce recommender systems are being used as an important business tool by an increasing number of E-commerce websites.Collaborative filtering which is used in the E-commerce recommender system is the most successful and widely recommendation technology.With the development of E-commerce,the magnitudes of users and commodities grow rapidly.Traditional collaborative filtering algorithms are facing severe challenges of sparse user rating and real-time recommendation.To solve the problems,the category structure of merchandise is analyzed deeply and a collaborative filtering recommendation algorithm based on item category is proposed.A smooth filling technique is used for rating matrix with user preferences and all users rating on the item to solve the sparse problem.A user has different interests on different category.For every item,the nearest neighbors are searched within the category of the item.Not only is the search space of the users neighbors reduced greatly,but also the search speed and accuracy are promoted.The experimental results show that the method can efficiently improve the recommendation scalability and accuracy of the recommender system.
personalized recommendation collaborative filtering electronic commerce item category user interests
Weibin Deng Youjun Liu
Key Lab of Electronic Commerce and Modern Logistics,Chongqing University of Posts and Telecommunicat Key Lab of Electronic Commerce and Modern Logistics,Chongqing University of Posts and Telecommunicat
国际会议
太原
英文
5-9
2011-02-26（万方平台首次上网日期，不代表论文的发表时间）