Usability Evaluation of E-Commerce Website with the Analytic Hierarchy Process A Case Study of Taobao.com
As an important metric to assesses the quality- of ecommerce website,the usability evaluation can identify strengthen and weakness in the process of web architecture,which dominants the competitiveness of the e-commerce website.The paper takes a leading e-commerce website in China,Taobao.com,for a case study.Through the application of the Analytic Hierarchy Process,the paper construct an evaluation Hierarchy according to the Microsoft Usability Guideline,and the weights of criteria and subcriteria are measured relying on the analysis date collected by a survey in which 48 registered users of Taobao.com participated.By calculating pairwise comparison matrices with specialized AHP software,the pairwise comparison matrices,the paper presents some research findings concerning the usability evaluation of the e-commerce website from a vision of end-users.
usability evaluation e-commerce website Analytic Hierarchy Process Microsoft Usability Guideline
Lv Bin Fei Long
Center for Studies of Information Resources Wuhan University Wuhan 430072,Hubei Province,P.R.China
国际会议
太原
英文
108-111
2011-02-26（万方平台首次上网日期，不代表论文的发表时间）