Research and Implementation for product questionnaire survey and analysis system on the web based on CBC conjoint analysis
The devisers and sellers hope that their products will be chosen by customers,should produce specimen and test-market.Because of the changes of market,it would be repeatly wasting specimen and keep long in stock.In order to know customers favor on products attributes as quickly as they can and to shorten the life cycle in development and stock the fit products for selling,a product questionnaire survey and analysis system on the web was introduced.CBC (Choice-Based Conjoint) is a valuable multi-variant analysis method in marketing research.A mathematic model used CBC conjoint analysis was established.According to mathematic model and projects situation,a product questionnaire survey and analysis system on the web was designed and implemented by program technology,which can support the devisers and sellers to investigate and analyze products,and it provides levels utility,attributes importance and potential market share,that is a guidance for the devisers and sellers to develop and stock products.
Conjoint Analysis Market Research Product Design Sell Forecast System Development
Xiaodong Nie Yueping Chen Zhenning Dong
Department of Economics and commerce,Guangdong University of Technology,Guangzhou,Guangdong,China Department of Mechanical Engineering,Guangxi University of Technology,Liuzhou,Guangxi,China Department of management,Guangdong University of Technology,Guangzhou.Guangdong.China
国际会议
太原
英文
425-429
2011-02-26（万方平台首次上网日期，不代表论文的发表时间）