Application of Data Mining on Customer Churn Prediction Analysis in the Telecommunications Industry

摘要：

According to the telecom customers are serious for the loss increasingly, using neural network and decision tree technology in the data mining technology, build customer churn analysis model. Through assessing and analyzing the model, it will get the model that predicted better and provide a good decision support for company.

关键词： Data mining customer churn prediction model

作者: Junjun Wang Tingxin Wen

作者单位: Graduate School Liaoning Technical University Huludao City,China, 125105 College of Business Administration Liaoning Technical University Huludao City,China, 125105

会议类型: 国际会议

会议名称: 2011 3rd International Conference on Computer and Network Technology(ICCNT 2011)(2011第三届IEEE计算机与网络技术国际会议)

会议地点: 太原

会议语种:英文

页码: 169-171

在线出版日期: 2011-02-26（万方平台首次上网日期，不代表论文的发表时间）