SNS-BASED MARKETING STRATEGIES

摘要：

Domestic SNS websites in China, which are increasingly popular and influential in peoples lives, have had a further development since Microsoft acquired 1.6％ share holdings of the Facebook and the exclusive franchise of display advertising. SNS have become one of the most important applied platforms on the internet CNMC estimated a population of 124 million people who are using encounter and social network websites in the end of 2009. This article, based on the example of RENREN.COM, depicts SNS-based marketing, features of SNS-based marketing, SNS-based marketing and promotion methods of a brand, and knowhow of brand marketing through SNS by giving classic examples.

关键词： SNS ETWORK MARKETING HIGH REPUTA TION MARKETING

作者: Lingyan Lu Meiyu Pang Qingguo Chen

作者单位: Ningbo Dahongying Polytechnics of Software Ningbo 315175, P. R. China

会议类型: 国际会议

会议名称: 2011 3rd International Conference on Computer and Network Technology(ICCNT 2011)(2011第三届IEEE计算机与网络技术国际会议)

会议地点: 太原

会议语种:英文

页码: 335-338

在线出版日期: 2011-02-26（万方平台首次上网日期，不代表论文的发表时间）