Influence of Exposure Durations on the Cognition of Clothing Color
The purpose of this study was to foCUS on the influence of ED (Exposure duration)on cognition for processing clothing colors.In present study, “gorgeousand plainas words for description of color emotion were used. and samples of clothing color with 10 hues and 9 Levels of brightness were evaluated at three EDs(20ms,500ms and 1000ms)bY 54 snbjects in the behaVioural triais.The results showed different brightness could be easily perceived as different emotion.and the gorgeous emotion presented a weakstrong-weak trend as the brightness Increased.whereas the plain emotion presented a reverse trend.Although the emotions of clothing colors tended to be consistent at diverse ED.they resulted in difierent effects on the cognitive level, short ED evoked more“gorgeousemotions than long ones. and the RTs (Response time)were longer in emotional evaluation at short ED than those at long ones.
clothing color emotion cognition response time color brightness exposureduration
Xiao-Feng Jiang Guo-Lian Liu
National Engineering Laboratory for Modem Silk,Soochow University College of Textile and Clothing En National Engineering Laboratory for Modem Silk,Soochow University College of Textile and Clothing En
国际会议
海口
英文
143-146
2011-02-22(万方平台首次上网日期,不代表论文的发表时间)