Application of Data Mining

摘要：

In this paper, it introduced cluster analysis of data mining algorithms in detail, then gave an example of a sales promotion, provided the clustering analysis of consumer behavior. Cluster analysis applied to customers consumption behavior, in the detailed analysis of market development colony characteristic and business use of customers colony. It enabled the market department to adopt different marketing schemes according to different colony targets in the development of business, thus achieved the profit maximization.

关键词： data mining clustering algorithm classification

作者: Jun Ou Xiao-Bo Bai Yun Pei Qing-Xiu Wu

作者单位: Department of Network Engineering Hainan College of Software Technology OiongHai, Hainan, 571400, P.R.China

会议类型: 国际会议

会议名称: 2011 International Conference on Communication and Electronics Information(ICCEI 2011)(2011年通信和电子信息国际会议)

会议地点: 海口

会议语种:英文

页码: 404-407

在线出版日期: 2011-02-22（万方平台首次上网日期，不代表论文的发表时间）