An Empirical Study of Customer Loyalty of the China CITIC Bank Credit Card--Based on Ningbo Market Diagnosis

摘要：

Customer satisfaction is the foundation and prerequisite for customer loyalty. In this paper, use the CITIC Bank credit card holders of the Ningbo city Cixi city as the investigation object. Mainly by the empirical analysis method, using SPSS statistical software to analyze the card holder loyalty effect of the card holder satisfaction and consumer behavior characteristics. Thus proposed the management recommendations to achieve customer loyalty based on customer satisfaction.

关键词： credit card customer loyalty empiricalanalysis

作者: Xu Dayou Sun Yongju

作者单位: School of Business Administration Guizhou College of Finance and Economy Guiyang, China

会议类型: 国际会议

会议名称: 2011 International Conference on System Modeling and Optimization(ICSMO 2011)(2011年系统建模与优化国际会议)

会议地点: 贵阳

会议语种:英文

页码: 126-129

在线出版日期: 2011-01-26（万方平台首次上网日期，不代表论文的发表时间）