会议专题

A Game Analysis of Government and Media in Network Public Sentiment Crisis

With the rapid development of medium technology, network, as a national public forum, has become a platform for netizens to participate in the management of State Affairs, and talk about the rights and wrongs. Meanwhile, network is a channel for the public to communicate with the government. How to response the network public sentiment crisis and how to deal with the relations between the media and government have become the new topic for the government and citizens, and have drawn public high attention day by day. The government and the media are two important parts of social system, and they are mutually dependent in a coexistent system. The key point of this paper is how to deal with the relations between the government and the media in this coexistent system. This paper explains the concept of network public sentiment crisis, the role orientation of the government and the media in the crisis, introduces the theory of game, analyzes the relation between the government and the media is a cooperative or non-cooperative game, using the prisoner dilemma model, and puts forward that establishing the benign interaction relation is the only way to manage the network public sentiment crisis. In the last part, the paper analyzes the reasons of the abnormal relation between the government and the media. The reasons are as follows: it is hard for the government to change the idea; poor communication between the government and the media; lack of effective system; backward management of government to the media. The abnormal relation indicates that the traditional governance relation is incompatible with the rapid development of new media. Therefore, establishing a benign interaction relation is the root of the problem. The advices are: transforming the government sense, enhancing communication; improving the effective system; strengthen the media itself.

ZHANG Bo ZHOU En-yi

School of Management, Xian University of Architecture and Technology, Xian, P.R.China, 710055 School of Politics, Xian University of Architecture and Technology, Xian, P.R.China, 710055

国际会议

2011 International Conference on Public Administration(2011公共管理国际会议)

成都

英文

794-800

2011-10-18(万方平台首次上网日期,不代表论文的发表时间)