Building the Government-media Good Relations to Improve the Government Public Relations in China

摘要：

With the development of the science and technology, the media become diversity, and with the development of economy and society, the government should change in management philosophy from strict control to people-oriented, the government public relations has become an effective measure of communication between the government and the public, and the key channels of this communication are media. As the subject of the government public relations, the government must build good relations with media through changing concept, grasping skills, perfecting legal system, etc, to achieve the kind treatment of media, the good use of media and the correct management of media. By enhancing the governments ability of contacting with the media to improve the government public relations, that helps shape a good image of the government and enhance the public credibility and government execution.

作者: LIU Wen-hua

作者单位: School of Public Administration, Tianjin University of Commerce, Tianjin, P.R.China, 300134

会议类型: 国际会议

会议名称: 2011 International Conference on Public Administration(2011公共管理国际会议)

会议地点: 成都

会议语种:英文

页码: 814-818

在线出版日期: 2011-10-18（万方平台首次上网日期，不代表论文的发表时间）