The New Strategy of the Governments Crisis Management under the New Media Era
At this crucial stage, the sorts of governments crises turn up inevitably, which are resulted from the fact that our country is in the process of economic reformation and social transition. The governments crisis management is called as a process of ongoing crisis communication. In China, governments crisis management begins to become a hot topic after the 2003 atypical pneumonia incident. With the entering the information age, the application of new media not only provides a new mode of communication for the governments crisis management, but also brings the new opportunities and challenges. Therefore, how to form an effective interaction among government and the new media has become an important problem in the research of the governments crisis management. In this paper, I will proceed from the perspectives of communication and public relations, analyzing specific cases, combining of the characteristics of the new media, to explore the effects of the new media in the governments crisis management, and try to put forward the corresponding strategies.
LIANG Ping ZHANG Bei-bei
Law and Political Science Department, North China Electric Power University, Baoding, P.R.China, 071003
国际会议
2011 International Conference on Public Administration(2011公共管理国际会议)
成都
英文
836-842
2011-10-18（万方平台首次上网日期，不代表论文的发表时间）