A Comparative Study of Micro Blog Communication Effect of Local Government in China—Cases of Chengdu Release and Micro Blog Yunnan
The year of 2010 is called micro blog year of China. More and more government departments adopt micro blog to release information and construct their own image. The simple reliance of government on traditional media could no longer meet the requirements of the work. It has already become a trend for the local government to apply micro blog to enable their administrative work to adapt to the new media environment. Then, questions arise about the communication effect of micro-blog and the way the local governments use micro blog to achieve the desired effect. This study will select Chengdu Release and Micro Blog Yunnan to do a case study. Quantitative and qualitative research methods will be adopted to compare their communication effects. It sums up the experience of the application of micro blog by local government, in the hope of providing some suggestions to the micro-blog platform construction of local government.
YI Qun ZHAN Xun
School of Political Science and Public Administration, University of Electronic Science and Technology of China, Chengdu, P.R.China, 611731
国际会议
2011 International Conference on Public Administration(2011公共管理国际会议)
成都
英文
893-898
2011-10-18（万方平台首次上网日期，不代表论文的发表时间）