Consumptive Analysis of Midnight Snack Market on New-built University Campuses

摘要：

There is a lot of inconvenience when programming business enterprises on newly-built university campuses. Therefore, by doing a research of the market of midnight snack on the campus of a university, this paper analyzes the purchasing power and the consumption level of the students, and points out some useful ideas for programming the snack market scientifically. As an instruction for marketing program, this paper is very worth-well for adjusting the existing business enterprises and establishing a new enterprise.

作者: LIU Yu LI Yi-fei LI Kun

作者单位: School of Political Science and Public Management, University of Electronic Science and Technology of China, Chengdu, P.R.China, 611731

会议类型: 国际会议

会议名称: 2011 International Conference on Public Administration(2011公共管理国际会议)

会议地点: 成都

会议语种:英文

页码: 950-957

在线出版日期: 2011-10-18（万方平台首次上网日期，不代表论文的发表时间）