Analysis on the Characteristics and Guiding Strategy of Network Public Opinion in the New Media Environment -Taking Li Gang Scandal and Mount Huang Accident as Examples
In late 2010, Li Gang Scandal and Mount Huang Accident became hot topics on China Internet, knowing from the minority to the majority, from the shallower to the deeper. The thesis is an analysis on the two events in the evolutionary process of public opinion and the characteristics of network public opinion, attempting to put forward the strategy of seizing the opportunity of the direction of network public opinion and guide the positive and sound development of network public opinion on the basis of respecting the netizens right to speak.
JIANG Juan ZHAN Xun
School of Political Science and Public Administration, University of Electronic Science and Technology, Chengdu, P.R.China, 611731
国际会议
2011 International Conference on Public Administration(2011公共管理国际会议)
成都
英文
855-859
2011-10-18（万方平台首次上网日期，不代表论文的发表时间）