Research on the Sustainable Development of Sports Sponsorship Enterprises from Social and Ecological Perspective
Enterprises sponsoring sports will help enterprises and sports to make profits by sponsoring sports event or activities. In the complicated social and ecological environment, traditional marketing methods cant help enterprises achieve their marketing objectives. The problem that how they will develop continuously in such an environment needs urgent solution. The article conducts a further research on enterprise products, sponsoring ways, long-term programs, marketing concepts, innovation methods as well as professional training from the social and ecological perspective. It concludes that the social and ecological environment is central to the continuous development of enterprises. Therefore it puts forward practical suggestions.
CHENG Wenguang
Shenyang Sport University, Shenyang, P.R.China, 110102
国际会议
2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)
成都
英文
52-57
2011-09-24（万方平台首次上网日期，不代表论文的发表时间）