Strategic Alliances in Ontario Culinary Tourism, Canada
Although strategic alliances in general business settings have received increasing attention and been well studied by scholars, to the best of our knowledge, research on strategic alliances in culinary tourism has been sparse. The researchers conduct a meta-analysis of strategic alliances in Ontario culinary tourism, Canada for a better understanding of the success or failure of these alliances by using the guidelines from the Ontario Culinary Tourism Strategy Report (2005) and Michael Porters Cluster Theory. The literature review was based on the studies of strategic alliances in the cases of Tastes of Niagara, the Waterloo-Wellington Ale Trail, Taste of the County (Prince Edward County) and Savour Muskoka. This study presents the lessons learned from these Canadian practices with regards to their leadership, trust, funding as well as communication and information sharing. These lessons could be beneficial to the strategic alliances including the established, new comers and future ones in implementing their culinary tourism strategies.
Hoffer Lee Stephen L.J.Smith
Department of Recreation and Leisure Studies, University of Waterloo, Waterloo, N2L 3G1, Canada
国际会议
2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)
成都
英文
125-131
2011-09-24（万方平台首次上网日期，不代表论文的发表时间）