Investigation and Analysis on the Awareness of Health Tourism Market in Zhejiang Province, China
Keeping healthy is not only a social trend, but also the core value of developing modern tourism. As a new concept of health, health tourism expands the form of tourism, enriches the connotation of tourism, and becomes the important trend for further development. This paper applies sampling method by selecting tourists, employees, managers in tour field, as well as the staff from government departments of Hangzhou, Linan City, Wuyi County, and Fuyang City respectively to analyze 1100 valid questionnaires by SPSS13.0. Having collected and organized the firsthand data on the subjects awareness of and willingness to participate in health tourism, this paper puts forward some suggestions for the development of health tourism market. Furthermore, a scientific reference for developing health tourism products has also been provided.
XUE Qunhui FU Jianhua XUE Shiyi
College of Tourism and Health, Zhejiang A&F University, Zhejiang, P.R.China, 311300 Dept.of Tourism anagement, Jinshan college of Fujian A&F University, Fujian, P.R.China, 350001 Economic channel of CCTV, Beijing, P.R.China, 100038
国际会议
2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)
成都
英文
165-174
2011-09-24（万方平台首次上网日期，不代表论文的发表时间）