Core Competence of Scenic Spot Enterprise: A Case Study of the Shennongxi in Badong County

摘要：

This article built up the core competitiveness evaluation index system and model using Delphi method based on analysis about core competence theory and generality & personality of Three Gorges area. And it evaluated a representative scenic spot of Three Gorges area, the Shennong Xi scenic spot by the model. Based on the evaluation results, it gave some suggestions on the Three Gorges Area to upgrade its tourism core competitiveness, which are to dig out cultural and historical connotations deeply in tourism product development, to establish a complete and efficient management of organization and to train a number of travel professionals.

作者: CHENG Chi

作者单位: School of Arts and Communication, China University of Geosciences, Wuhan, Hubei, P.R.China, 430074

会议类型: 国际会议

会议名称: 2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)

会议地点: 成都

会议语种:英文

页码: 302-307

在线出版日期: 2011-09-24（万方平台首次上网日期，不代表论文的发表时间）