The Cultural Characteristics of the Subject and Object in Rural Tourism: A View of the Cross-Culture

摘要：

The essential attribute of rural tourism is the property of cross-urban-and-rural culture. The Urbanism represents the characteristics of urban culture and is the fundament of motivation and behaviors of rural tourists to travel villages; the Rurality represents the characteristics of rural culture and is the core attractiveness and unique selling point of rural tourism. The cultural contrast between Urbanism and Rurality is the driving force promotes tourists to participate in rural tourism.

作者: CAI Xiaoyu SUN Lei

作者单位: School of Humanities and Social Science Business School, Sichuan University, Chengdu, P.R.China,6100 School of Humanities and Social Science Business School, Sichuan University, Chengdu, P.R.China, 6

会议类型: 国际会议

会议名称: 2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)

会议地点: 成都

会议语种:英文

页码: 308-314

在线出版日期: 2011-09-24（万方平台首次上网日期，不代表论文的发表时间）