Startupss Motives for Alliance: The Effectuation and Causation Approach
To overcome the uncertainty of the entrepreneurship and the liability of the newness, the entrepreneurs tend to form and take part in the alliances with other entity. Although the co-operative behaviors of the new ventures have been analyzed deeply by previous studies with various organizational theories, it seems that the vital role of the entrepreneurial process, i.e.the decision-making of the entrepreneurs was ignored. Base on a new view—the effectuation theory, we discussed the alliance motives of the entrepreneurs under different decision modes effectuation and causation, and also the differences between the Startupss alliances due to the above two modes concerned. Finally, the assumptions for the relationship between decision modes and alliance types are proposed.
CAI Ningning CAI Li
School of Management, Jilin University, Changchun, P.R.China, 130022
国际会议
2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)
成都
英文
534-540
2011-09-24（万方平台首次上网日期，不代表论文的发表时间）