Market Characteristics, Enterprise Cognition and Horizontal Integration Management Model

摘要：

This paper selected Dragon Ink Corporation as a case, using case study research methods, embedding the special environment of the Chinese market dual background, to analyze and discuss how the market characteristics and enterprise cognition factors effected the management model when an enterprise in the implementation of horizontal integration strategy. Then it put forward three propositions, and eventually established a relationship model, including market characteristics, enterprise cognition and horizontal integration management model, to clarify the main relationship among the three factors.

作者: YE Guangyu ZHANG Jie

作者单位: South China University of Tecnology, Guangzhou, P.R.China

会议类型: 国际会议

会议名称: 2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)

会议地点: 成都

会议语种:英文

页码: 598-602

在线出版日期: 2011-09-24（万方平台首次上网日期，不代表论文的发表时间）