Dengs Herbal Tea: Channel Innovation Strategy
It is the huge difference in the market of China that decides the importance of channel in China. Channel is the king of the market, which has become the key to succeed in the market of China. The traditional channels for the industry of herbal tea have been firmly controlled by the competitors, thus how should Dengs herbal tea break through? This essay discusses the focus channel of Dengs herbal tea through satisfying the potential demand of interested parties to open the channel and market of universities innovatively. Its strategic object is through potential quantity of this innovative channel to attract the attention of venture capital and obtain quick copy and expansion to beat competitors.
CHEN Ming TAN Yuting
Business administration school in South China University of technology, Guangzhou, P.R.China, 510640
国际会议
2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)
成都
英文
633-638
2011-09-24（万方平台首次上网日期，不代表论文的发表时间）