East Star Groups Vertical Integration Strategy and Bankruptcy of the East Star Airlines

摘要：

In 2009, Chinas first private airline—East Star Airlines was forced to ground and went bankruptcy finally after the reorganization failure. Some people say that this is suffering the financial crisis; Some people say that it was the result of contest between private airlines the state-owned airlines; some say that this is due to the chaotic internal management in the East Star Airlines. This paper analyzes the reasons for the failure of East Star Airlines from the strategic management perspective of tourism enterprises. According to the article, blind vertical integration strategy is the main reason for East Star Airlines bankruptcy.

作者: ZHAN Li DENG Xidong DENG Nianmei

作者单位: Economics and Management College, China Three Gorges University, Yichang, P.R.China, 443002

会议类型: 国际会议

会议名称: 2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)

会议地点: 成都

会议语种:英文

页码: 660-664

在线出版日期: 2011-09-24（万方平台首次上网日期，不代表论文的发表时间）