Business Strategy: The Selection and Identification of Firm Survival
Michael E. Porters strategy theory is classical, but studying his strategy theory carefully, we will find a bug of his theory: his theory roots from absolutism in American. Porters strategy theory has left us several challenges in the real business management: First, for companies from different countries, can they abandon their own cultural characteristics to develop a business strategy? Can this strategy be personalized and differentiated without its own culture? Second, what is the personalization and differentiation of strategy, what they really are? Third, how can we develop personalization and differentiation in corporations strategy? Can we just define an everlasting value chain in our business, or find a sustainable strategy to create our value chain in real practice? These questions have no answer by Porter, but they are really important. Thus, Porters strategy theory needs further development. In this paper, we try to understand these issues, which lead to the new theory of corporation strategic survival. The process of forming corporate own business strategy is to select and identify their adaptation to survival, to determine the survival of their own living space and resources, and form their own ability to survive the process.
LI Wei
Business School, Sichuan University, Chengdu, P.R.China, 610054
国际会议
2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)
成都
英文
720-724
2011-09-24（万方平台首次上网日期，不代表论文的发表时间）