The Establishment and Optimization of Long-Range Education Franchised Marketing Channel

摘要：

Into the knowledge economy era, the education market has become the most investment value in Chinas economic hot spot areas, long-range Education as a new form of education, in the development of a sound system of lifelong education has an important position, and how long-range education market will become bigger and stronger, become a major issue solved. This article from the franchise under the long-range education system planning and design of marketing channels and other aspects of the analysis described, Marketing channels of the Distance Education Model Construction and Optimization.

作者: TIE Zheng BAI Songsong DING Cuiying

作者单位: Business School, Sichuan University, Chengdu, P.R.China, 610064

会议类型: 国际会议

会议名称: 2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)

会议地点: 成都

会议语种:英文

页码: 739-744

在线出版日期: 2011-09-24（万方平台首次上网日期，不代表论文的发表时间）