Building a Legitimacy Barrier from a Institutional Perspective
Legitimacy barrier is an important instrument for the incumbents to delay and even prevent new competitors from entering the market. It does mean much to understand and guide firms strategic conduct if the inside of the black box of building legitimacy barrier could be seen. Based on the previous studies, this research develops a theoretical model describing how to build a legitimacy barrier. The incumbents can build legitimacy barriers successfully through manipulating the organizational fields legitimacy and affecting the stakeholders cognition in the field. More specifically, it includes (1) raising the threshold value of some specific legitimacy dimension and accusing the new competitors of having done enough in that dimension, or (2) making a new division of legitimacy dimensions and attacking the new competitor for its having done something that is not allowed in that legitimacy dimension.
SONG Tiebo ZHONG Bin
School of Business Administration, South China University of Technology, Guangzhou, P.R.China, 510640
国际会议
2011 International Conference on Strategic Management(2011年战略管理国际会议 ICSM)
成都
英文
768-773
2011-09-24（万方平台首次上网日期，不代表论文的发表时间）