Impact of the Interface between a Consumers Psychographic Profile, Hesitation and Cognitive Distance on the Determination of Malaysias Tourist Image Globally

摘要：

This paper proposes a conceptual framework exploring the relationship between three interrelated marketing constructs: consumers psychographic profile, hesitation moderated by cognitive distance pertaining to Malaysias global tourist image across the world. This study would survey global tourists perceptions hailing from three culturally different countries such as Iran, Germany and Saudi Arabia that generate large number of global tourists for Malaysia. The results, besides offering strategic recommendations to improve the marketing effectiveness of Malaysian tourism organizations, would also help augment Malaysias global tourist image abroad.

作者: Yusuf Ahmed Mohammed Kani

作者单位: Graduate School of Management, University Putra Malaysia

会议类型: 国际会议

会议名称: 2011 Academy for Global Business Advancement(AGBAs)8th World Congress(全球商务发展学会第八届国际会议)

会议地点: 大连

会议语种:英文

页码: 103-121

在线出版日期: 2011-09-15（万方平台首次上网日期，不代表论文的发表时间）