Who is using mobile commerce in China? -A general description of mobile commerce users

摘要：

The purpose of this paper is to picture the demographic characteristics of mobile commerce users in mainland China. Four typical applications (mobile securities management systems, mobile banking, mobile payment, mobile instant messaging) were investigated and data were collected by means of online questionnaires. Results show that the main body of mobile commerce users is well educated young men. Conclusion is provided at the end.

作者: Zhenhua Liu Qingfei Min Gang Qu

作者单位: Dongbei University of Finance and Economics Both of Dalian University of Technology

会议类型: 国际会议

会议名称: 2011 Academy for Global Business Advancement(AGBAs)8th World Congress(全球商务发展学会第八届国际会议)

会议地点: 大连

会议语种:英文

页码: 137-144

在线出版日期: 2011-09-15（万方平台首次上网日期，不代表论文的发表时间）