The Role of Educational Institutions in Globalizing Language Towards Sustainable Hospitality/Tourism Development
In this paper, we address the issue of globalizing language in the hospitality/tourisrn industry, as one of the key ingredients of sustainable development. English is and has been considered as the lingua franca of business is acceptable worldwide, and thus, it needs to be promoted as the medium of communication especially in the tourism/hospitality industry. Travellers/tourists often prefer to visit a country where communication is not a problem. Unfortunately, language barrier is still one among the priority concerns of the hospitality /tourism industry particularly in some Asian non-English speaking countries. A home /hotel /restaurant /tourist spot /school /office /village /nation that is friendly, communication wise has always that charm of enticing visitors /guests to come back. Guests that keep on coming back implies repeat business, which ultimately would add figures into the bottom-line. Globalizing language may help eliminate the issue of language barriers, thus, helps promote the hospitality/tourism industry.
Cristina G.Gallato Kristy Aireen G.Gallato-Reamillo Ari Warokka Haim Hilman
Universiti Utara Malaysia Saint Paul University Philippines
国际会议
2011 Academy for Global Business Advancement(AGBAs)8th World Congress(全球商务发展学会第八届国际会议)
大连
英文
193-202
2011-09-15（万方平台首次上网日期，不代表论文的发表时间）