Perceptions of Halal Products in Malaysia

摘要：

As Muslims can only consume products that meet strict religious requirements, called Halal, there is an enormous ani rapidly growing global market for Halal products. However, many Muslims are concerned that the products that they consume are not really Halal. This paper assesses how Muslims in Malaysia perceive the Halal status of products available in Malaysia and tries to determine both some determinants of these perceptions and potential solutions. The study found that Muslims were very concerned with the status of Halal of many products available in the market, especially certain categories and those proceeding from Western countries and want their govemmenr to certify the Halal status of products.

作者: Tengku Akbar Tengku Abdullah John Jackson reland

作者单位: Kuala Lumpur Infrastructure University College

会议类型: 国际会议

会议名称: 2011 Academy for Global Business Advancement(AGBAs)8th World Congress(全球商务发展学会第八届国际会议)

会议地点: 大连

会议语种:英文

页码: 265-276

在线出版日期: 2011-09-15（万方平台首次上网日期，不代表论文的发表时间）