The Effect of Environmental Uncertainty and Risk on Entry Mode Choice: An Empirical Examination of Australian Organisations

摘要：

Entry mode choice has increasingly become a central focus of strategy analysis for organisations seeking to go global, and enter international markets. Yet, this process is fraught with uncertainty and risk for organisation, heightening the difficulty of selecting an appropriate method of entry. This study seeks to investigate the relationship between environmental uncertainty, risk and entry mode choice for Australian organisations expanding into international markets. In doing so, it demonstrates that by understanding both environmental uncertainty and risk, we can better determine the mode of entry selected by organisations.

作者: Jerome D.Donovan Aron Perenyi

作者单位: Both of Swinburne University of Technology

会议类型: 国际会议

会议名称: 2011 Academy for Global Business Advancement(AGBAs)8th World Congress(全球商务发展学会第八届国际会议)

会议地点: 大连

会议语种:英文

页码: 406-417

在线出版日期: 2011-09-15（万方平台首次上网日期，不代表论文的发表时间）