The Role of Chain Stores in Improving the Supply and Demand System
After the industrial revolution which paved the way for massive production, innovative industrial procedures, and efficient transportation of goods, there emerged a basis for competitive market. In such an atmosphere chain markets burgeoned late nineteenth century in western societies where customers gained opportunities for a variety of choices, brands and guarantees. However, the study at hand, focuses on the position of chain stores in Iran, highlights their roles and discusses how they function differently in comparison with Western societies. In Iran, chain stores emerged in 1970s neither in a capitalist society nor in a competitive market. They were mostly either established or supported by the government. The governments -both before and after the Islamic revolution -expanded them to control the prices of products, especially the strategic ones, extinct brokerage, block the distribution of nonstandard goods, stop smuggling and help the citizens with low socio-economic status. Unlike Western countries, most Iranian chain stores are established and owned by governmental institutions and are run in taavonee style in which the personnel of an institution or a specific community, who are the regular customers of a chain store, are actually its stakeholders.
Fariz Taheri-kia Mohammad Reza Mahmoodian
Both oflslamic Azad University -Firoozkooh Branch
国际会议
2011 Academy for Global Business Advancement(AGBAs)8th World Congress(全球商务发展学会第八届国际会议)
大连
英文
455-455
2011-09-15（万方平台首次上网日期，不代表论文的发表时间）