Analysis on factors leading to pragmatic failure in cross-culture communication
With the rapid development of global economy, communication and cooperation activities between different cultures have become prosperous. These activities involve fields of politics, society, economy, education and so on. This provides good opportunity for every field to develop rapidly, enhance the configuration of global resources and optimize the structure of global development. Since Chinese carried out reform and opening up policy, with more and more international companies launching in China, it drives the regional economy to take off, provides quite a lot of working opportunities, and at the same time, it makes a lot of people come from different culture to work together. International companies and globalization of education intensify the understanding of different cultures, and also it brings a lot of misunderstanding by following different culture usually results in failure. This paper analyzed factors and tried to find some strategies to enhance the efficiency in cross cultural communication.
Sun Xiaoyu Sun Wei Song Fuhong Zhang Yu
国际会议
2011 Academy for Global Business Advancement(AGBAs)8th World Congress(全球商务发展学会第八届国际会议)
大连
英文
468-475
2011-09-15（万方平台首次上网日期，不代表论文的发表时间）