Impact of Consumers Self, Cultural Intelligence and Cultural Distance on Global Tourists Behavior towards Malaysia
Global tourism industry has emerged as one of the important earners of multi-billion tourist dollars for the Malaysian economy, whose numbers are expected to surpass its national population in the foreseeable future. Since, tourism sector has assumed a significant position in the national economic development, it is imperative to understand the dynamics of global tourists consumer behavior in order to serve their needs with pragmatism and assist in the formulation of effective marketing strategies at the national level. The current study while unveiling a conceptual framework of analysis wishes to establish linkages between self-concept, cultural intelligence and cultural distance with Malaysias tourist image globally by exploring the dynamics, interrelationships and effectiveness of these constructs in order to comprehend their cumulative impact on the consumer behavior of global tourists visiting Malaysia. The main contribution of this research, (when completed), will lie in the explanation of a greater proportion of variance in the interface between these variables, thus providing Malaysias international tourism marketers with clear perspectives of what to do and what not to do when operating in global tourist generating markets.
Zafar U Ahmed Murali Sambasivan
Both of Universiti Putra Malaysia
国际会议
2011 Academy for Global Business Advancement(AGBAs)8th World Congress(全球商务发展学会第八届国际会议)
大连
英文
501-502
2011-09-15（万方平台首次上网日期，不代表论文的发表时间）