Determinants of the Competitiveness of Chinese Products Across Indonesia

摘要：

The objective of this paper is to identify the determinants of the competitiveness of Chinese products across Indonesia. Cost advantage or cheap labor cost has enabled Chinese marketers to penetrate and compete competitively in their target countries including Indonesia. Customers were asked to rank order their perceptions about Chinese products using the marketing mix. Our results vividly indicate price factor as the major determinant of their success across Indonesia. This means that the price factor or low price is the most important criteria being used by consumers across Indonesia while buying products.

作者: Hotniar Siringoringo Murtiasih, S.E Mifti Susilowati, S.E

作者单位: All from Gunadarma University

会议类型: 国际会议

会议名称: 2011 Academy for Global Business Advancement(AGBAs)8th World Congress(全球商务发展学会第八届国际会议)

会议地点: 大连

会议语种:英文

页码: 631-631

在线出版日期: 2011-09-15（万方平台首次上网日期，不代表论文的发表时间）