Acceptance of Patient Relationship Management (PRM ) in Health Care
Customer relationship management systems are introduced in many (especially service) companies to support relationship marketing. For many years, commercial businesses have realized the benefits of deploying CRM (customer relationship management) systems that help them build long-term customer relationships.. Industries, such as banking , insurance, tourism , hostelling try to accept and use CRM strategy for making the stronger relationship with their customer for getting more benefits. CRM has different shape in different organization.For example, in healthcare systems, it is called Patient Relationship Management (PRM). Clinicians understand that patients with chronic illnesses, such as Diabetes or heart disease, can benefit from frequent educational communications and helpful reminders. However, the lack of widely available, easy to use systems and failing in acceptance PRM as a new technology —makes managing ongoing relationships difficult. So, acceptance of PRM became one of the hottest issue in healthcare. According to the characteristics of healthcare industry and futures of PRM , there is a need for having a new adoption model of PRM in healthcare industry. The purpose of this paper is to illustrate the reasons of rejecting PRM in healthcare.
Behnaz Khoshtinat Jamil Bojei
Both of Universiti Putra Malaysia
国际会议
2011 Academy for Global Business Advancement(AGBAs)8th World Congress(全球商务发展学会第八届国际会议)
大连
英文
751-751
2011-09-15（万方平台首次上网日期，不代表论文的发表时间）