An Approach to Evaluating Business Models-a Case Study of Taobao

摘要：

Strategy is the choice of business models and thus to canvass well whether business models are identical with strategic goals of firms becomes significantly important. In this paper, we propose a 4-step approach based on Michael E. Porters business trade-off approach to evaluate the consistency of the business model of a firm with its strategic goals and apply it to Taobaos business models and strategies. And we draw the conclusion that this approach can be widely applicable to evaluate business models of different companies.

作者: Yuan-hua SI Teng CHEN Wen-fu ZHENG

作者单位: School of Economics and Management, Beijing University of Posts and Telecommunications,Beijing, China

会议类型: 国际会议

会议名称: 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(2011 IEEE 第十八届工业工程与工程管理国际会议 IEEM2011)

会议地点: 长春

会议语种:英文

页码: 31-35

在线出版日期: 2011-09-03（万方平台首次上网日期，不代表论文的发表时间）