Business Model Dynamics: A Case Study of Apple Inc.

摘要：

Traditionally, people once believed that business model should be static (something that is unchangeable), but in recent years, scholars have suggested that the dynamic business model of companies can bring about more lasting and more successful developments. This paper, based on Dynamic Business Model Framework, identifies and characterizes three stages: creation, extension and revision by demonstration of the change of Apples business models. The results of the empirical analysis exhibited fully the good applicability of Dynamic Business Model Framework for characterizing business model dynamics.

作者: Yong-chun NING Hui FU Wen-fu ZHENG

作者单位: School of Economics and Management Beijing University of Posts and TelecommunicationsBeijing, China

会议类型: 国际会议

会议名称: 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(2011 IEEE 第十八届工业工程与工程管理国际会议 IEEM2011)

会议地点: 长春

会议语种:英文

页码: 77-80

在线出版日期: 2011-09-03（万方平台首次上网日期，不代表论文的发表时间）