The optimal ordering strategy under the GBA in more than three retailers

摘要：

GBA(Group-Buying Auction) is coming to be an important part of online auction. Most of the previous studies about retailers’ ordering strategy were in two retailers, and the current conclusion is that the retailers will buy more products in the GBA mechanism than in the fixed-price mechanism in the case of two retailers. As long as the threshold is not too high, the profit and the service level of the retailers can be improved. This paper studies the optimal ordering strategy based on GBA in more than three retailers, and the previous conclusion still tenable in this case.

作者: Zhe WANG Zhi-yong ZHANG

作者单位: Logistics School, Beijing Wuzi University, Beijing 101149, P.R.China

会议类型: 国际会议

会议名称: 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(2011 IEEE 第十八届工业工程与工程管理国际会议 IEEM2011)

会议地点: 长春

会议语种:英文

页码: 355-359

在线出版日期: 2011-09-03（万方平台首次上网日期，不代表论文的发表时间）