Pricing and capacity planning decisions for BTO manufacturing based on priority differentiation strategy

摘要：

Many BTO manufacturing firms are exploring production strategies when customers may be segmented into different classes based on service level or priority. Such segmentation can result in a more efficient production system as well as a better match between supply and demand. A BTO manufacturing system with two customer classes is studied, where one customer class has higher priority of fulfillment than the other customer class. Optimal pricing and capacity planning decisions for each segment assuming each segment demand as being linear in price are developed. Numerical studies show that priority differentiation strategy increases profit and product substitutability influences a firms differentiation strategy.

作者: Li LI Zhi-xiang CHEN

作者单位: International Business School, Sun Yat-Sen University, Guangzhou, China School of Business, Sun Yat-Sen University, Guangzhou, China

会议类型: 国际会议

会议名称: 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(2011 IEEE 第十八届工业工程与工程管理国际会议 IEEM2011)

会议地点: 长春

会议语种:英文

页码: 943-947

在线出版日期: 2011-09-03（万方平台首次上网日期，不代表论文的发表时间）