Enterprises Competitiveness in Regression Analysis Based on Customer Loyalty Model

摘要：

With the increasingly fierce market competition, enterprise pay more and more attention on customer relationship management. Customer loyalty, can effectively enhance the competitiveness of enterprises. This paper describes the research model of customer loyalty, and with the findings of the insurance companies , the formation of customer loyalty, impact factor and enhance programs is discussed in detail. Adopt empirical methods..such as the questionnaire survey to collect data, factor analysis to identify variables, a regression model. Explore notable influence on customer loyalty respectively for the different drive variables. The paper not only innovated the theory of customer loyalty, but also to have innovated instruction value for business practices.

作者: Ying-da DAI

作者单位: Tianjin Light Industry Vocational Technical College of Economics & Management, Tianjin,China 300073

会议类型: 国际会议

会议名称: 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(2011 IEEE 第十八届工业工程与工程管理国际会议 IEEM2011)

会议地点: 长春

会议语种:英文

页码: 1014-1018

在线出版日期: 2011-09-03（万方平台首次上网日期，不代表论文的发表时间）