Game Playing Analysis of the Government and the Media for Food Safety Emergencies Response

摘要：

China is in the economy transition and social transformation period. At this phase, food safety incidents emerge in endlessly, causing more and more consumers complaints, so the government increases management on food safety emergencies, and the media focuses on food safety emergencies. This paper mainly discusses food safety incidents from their transmission. Firstly, it analyzes the role of the government and the media in food safety emergencies; Secondly it uses Game Theory.. Supply and Demand curves to indicate that the government should moderately supervision the media, meanwhile, the media should guarantee reports authenticity in food safety incidents. Finally, it Proposes strategies on improving the relationship between the government and the media on food safety emergencies.

作者: Ying MA Yuanyuan ZHANG Kefan XIE

作者单位: School of Management, Wuhan University of Technology, Wuhan, Hubei, P.R.C, 430070

会议类型: 国际会议

会议名称: 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(2011 IEEE 第十八届工业工程与工程管理国际会议 IEEM2011)

会议地点: 长春

会议语种:英文

页码: 1263-1266

在线出版日期: 2011-09-03（万方平台首次上网日期，不代表论文的发表时间）