The Research of Auto Manufacturing Enterprise Brand Crises on Gray Correlation Analysis Method

摘要：

This article based automotive brand 2004-2010 crisis. It was using the gray correlation analysis method to qualitative analysis of internal and external factors about the crisis caused by the Auto manufacturing enterprise brand and to calculate the correlation of Auto manufacturing enterprise brand crises, as well as, the associated discharge order. It provides guidance and reference to prevent Auto manufacturing enterprise brand crises.

作者: Quan-lu LIN Yan-jun WANG

作者单位: School of Economics and Management, LAN Zhou University of Technology, LAN Zhou, China

会议类型: 国际会议

会议名称: 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(2011 IEEE 第十八届工业工程与工程管理国际会议 IEEM2011)

会议地点: 长春

会议语种:英文

页码: 1313-1319

在线出版日期: 2011-09-03（万方平台首次上网日期，不代表论文的发表时间）