Pricing Strategies with Recycled Products in Reverse Supply Chain
Using the game theory, a Reverse Supply Chain(RSC) consisting of one manufacturer and two distributors is discussed in the paper. Under the circumstances of both cooperative and non-cooperative member enterprises in the Reverse Supply Chain, a decisionmaking model is built based on the overall volumes of recycled products and the recycling price as well as the reclaim hard of the distributors separately. Pricing and investment strategies for the recycled products are proposed. Conclusion is drawn that the maximum profit is obtained under the Reverse Supply Chain with the three member enterprises cartelization.
Ju-hong GAO Chen-he JIN
School of Management and Economic, Tianjin University, Tianjin 300072 P.R.China
国际会议
长春
英文
1478-1482
2011-09-03(万方平台首次上网日期,不代表论文的发表时间)