Unconditioned Reflex Demand of Instant Drinks Consumption

摘要：

We know that Demand cannot be created. Usually Marketing Skills focus on discovery/awareness/recall of consumers demand. Unconditioned reflex behaviors are those driven by natural factors, not referring to those manmade training process/advertising/coupon/price cut/display etc. How to measure this kind of segment market size? This topic is helpful for target design, sales value forcast, supply chain management, ROI research and contributes to avoiding bullwhips effect. The authors try to find instant drink demand model to discover the trend of value due to temperature changing on scanner data of VCS chain store.

作者: Yong-xin GUO Yu-rong ZENG

作者单位: School of Management, Tianjin Univeristy, Tianjin, China School of Economy and Management,China Jiliang University, Hangzhou,Zhejiang, China

会议类型: 国际会议

会议名称: 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(2011 IEEE 第十八届工业工程与工程管理国际会议 IEEM2011)

会议地点: 长春

会议语种:英文

页码: 1602-1606

在线出版日期: 2011-09-03（万方平台首次上网日期，不代表论文的发表时间）