Modeling the Value Creation through Business Models: Cases Study of Estee Lauder and L’Oreal

摘要：

Business models are widely referred as the ‘logic of the firm’ ---how it operates and creates value for its stakeholders. The paper, based on the CR Framework of business models, identifies the components of business models and models the value creation relationship among them by demonstrating business models of two world famous cosmetics companies. The results of the empirical analysis exhibit fully the good applicability of CR Framework for characterizing the logic of the firm.

作者: Xiao WANG Jia-qi DONG Yang CHEN Wen-fu ZHENG

作者单位: School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China

会议类型: 国际会议

会议名称: 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(2011 IEEE 第十八届工业工程与工程管理国际会议 IEEM2011)

会议地点: 长春

会议语种:英文

页码: 1708-1711

在线出版日期: 2011-09-03（万方平台首次上网日期，不代表论文的发表时间）