Brands Leaping and Bounding Based on Disruptive Innovation --- A Case Study of FAW Own Brand Pentium

摘要：

in the current fierce international environment, Own brand has embodied a countrys economic strength. It is hard to achieve leapfrog development for the own brand relying on traditional maintaining innovation. The article expects from the effective combination of technology and market on disruptive innovation to explore the new leap-forward developing path. Further analyzing from the theoretical and actual case; draw the conclusion that the disruptive innovation integrating with disruptive technology and the Blue Ocean market strategies is the effective path selection for the development of independent brands by leaps and bounds.

作者: Xue-ying YANG Jun-feng BAI Jin-hang LIU

作者单位: Changchun University of Technology, Changchun, China Changchun Pepsi –Cola Beverage Ltd.Co, Changchun, China

会议类型: 国际会议

会议名称: 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(2011 IEEE 第十八届工业工程与工程管理国际会议 IEEM2011)

会议地点: 长春

会议语种:英文

页码: 1841-1845

在线出版日期: 2011-09-03（万方平台首次上网日期，不代表论文的发表时间）