A Study on the Consumptive Behavior of Innovative Property Services Products——Based on the Construction of Two-orientated Community
Community is the basic unit of the society. The construction of a community calls for not only the effort by community organizations and property companies, but also the owners active cooperation. In order to understand the owners awareness to two-orientated society and the two-orientated community , we analyze the relationship between the cognition of two-orientated community and consumptive willingness of innovative property service products, inspect the correlative relationship between owners personal traits and the cognition of innovative property services products, and survey owners consumptive willingness of innovative property services products based on two-orientated communitys construction. Results showed that most owners agree with the construction of two-orientated community, and had a certain awareness. But to different products, they had greater differences in cognition and consumptive willingness.
Miao Yue
School of Business Central South University Tourism Management Department Changsha University Changsha, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-5
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）